Brand Designer

Danielle Herman Studio is seeking a talented freelance Brand Designer to collaborate on the next phase of an exciting furniture and design brand launch.

This is a project-based engagement for a designer with 3–5 years of professional branding experience and formal design training who is passionate about thoughtful visual systems, typography, and creating brands that feel both timeless and contemporary.

The ideal candidate is a meticulous craftsperson with exceptional design taste who can translate a strategic brand foundation into a cohesive visual language across multiple touchpoints.

About the Project

The brand strategy has been completed and we're now looking for a designer to bring it to life through a comprehensive visual identity system. You'll work closely with Danielle to refine and execute a distinctive brand expression that will serve as the foundation for a public launch.

Responsibilities

  • Refine a complete visual identity system based on an existing brand strategy

  • Explore and present logo and identity concepts

  • Establish typography, color, and graphic language systems

  • Design comprehensive Brand Guidelines documenting the visual system

  • Create a suite of branded marketing collateral and communication templates

  • Design key website pages and define the overall digital visual direction

  • Build a flexible design system that can evolve with the brand over time

  • Prepare polished presentation files and production-ready assets

Qualifications

  • 3–5 years of professional experience in brand identity design

  • Formal education in graphic design, communication design, or a related discipline

  • Outstanding typography and layout skills

  • Strong understanding of brand systems and visual identity development

  • Experience designing for both digital and print applications

  • Exceptional attention to detail and production quality

  • Ability to think conceptually while executing at a high level

  • Excellent communication and collaborative working style

Bonus Qualifications

  • Experience designing for furniture, interiors, architecture, luxury, lifestyle, or design-focused brands

  • Experience with editorial design or publication systems

  • Motion or digital interaction design experience

  • Familiarity with Figma and Adobe Creative Suite

Deliverables

  • Complete Visual Identity System

  • Brand Guidelines

  • Logo suite and usage system

  • Typography and color specifications

  • Graphic elements and supporting visual language

  • Marketing collateral templates

  • Website visual direction and key page designs

  • Social media and presentation assets as needed

What We're Looking For

We're less interested in trends than in enduring design. The right designer has a sophisticated eye, values restraint over decoration, and understands how to create a visual identity that feels distinctive without being overdesigned.

You should enjoy collaborating, thinking strategically, and refining work through thoughtful iteration. If you're excited by building brands with depth, clarity, and longevity, we'd love to hear from you.

To Apply

Please send:

  • Your portfolio (required)

  • A brief introduction

  • Relevant branding projects

  • Your availability

  • Your rates or preferred project structure

Applications can be sent to danielle@dhstudio.design.

Get Started